Social Media Ads
Manager
Our team of ad experts has managed digital ad campaigns for hundreds of brands across dozens of industries with a handful of conversion goals. Here’s some of the social media platforms our team uses to grow your businesses revenue and digital presence:
Our team routinely uses Facebook Ads to promote businesses and grow their reach. With a huge user base and tons of targeting options, Facebook Ads can be very effective for driving conversions. With a variety of placements like mobile news feeds and Instagram stories, we can get your business in front of your target audience almost anywhere they go online. Plus, you can reach people based on demographics, interests, retarget those who engaged with your Facebook and Instagram posts and ads, and create lookalike audiences from your customer email lists.
As one of the fastest growing social platforms, TikTok offers us a unique opportunity to reach younger audiences and boost engagement for your business. With filters and easy-to-use videos, TikTok is a great way to show your customers what you have to offer and create a sense of community around your brand. With relatively low CPMs, we can get your ads running quickly and easily without breaking the bank.
Snapchat is a great way to reach millennials and young adults who are increasingly using digital platforms for their daily communications. With its ephemeral nature, Snapchat ads can be very engaging and help you connect with your target audience in a more meaningful and memorable way than typical online ads. Similar to Facebook Ads, there are several different placement options. Snapchat also provides hundreds of ad templates to create advertisements that will blend into the content target audiences are already indulging. Similar to TikTok, CPM's are relatively affordable.
Reddit Ads can be a good way to boost awareness of your business and get people to check out your content. This is especially the case if you are trying to create a niche community within Reddit and reach people who would be interested in your specific products or services. Since the site has thousands of niche communities, the options are pretty endless. Reddit tends to be a very conversational platform, making it a good place to collect customer feedback on your brand and connect with new customers.
Google Adwords is an extremely effective platform for reaching customers searching online for your product or service. With a huge database of keywords and targeting options, we can get your ads running quickly and easily with minimal effort on the back end from you. We'll analyze your business and make recommendations on the best search terms to target for your unique product or service. Adwords has a great reporting system that makes it easy to see which keywords are working so you can adjust your strategy on the fly without having to do a lot of manual work. We can target people on Google both when they are researching or shopping for a specific product as well as users who are ready to purchase right away.
Youtube is a great way to capture attention and grow your brand’s visibility. With over 1.5 billion active users, there is a lot of potential for your business to be seen by a large audience. Youtube is a very visual platform so we typically recommend creating a promotional video rather than an ad. Videos are much easier to engage with compared to text-only ads and Google estimates that people remember about 80% of a video they watch after one week and 95% in a month! This presents a great opportunity to create brand awareness with a video and encourage consumers to visit your website or learn more about your products or services. Youtube ads tend to high expensive CPM's, so it may not be a fit for all brands.
LinkedIn Ads is a great way to connect with professionals in your industry. By targeting professionals with your brand, you can create a more credible product or service. LinkedIn Ads is a pay-per-click platform, so you will need to budget for the cost of running ads. However, LinkedIn Ads has a high click-through rate so it’s definitely worth the investment. Linkedin Ads are expensive. CPC's tend to be high, so it may not be a great fit for all brands.
With approximately 330 million monthly active users, Twitter is a great place to position your brand as an industry leader and instantly connect to a global audience. Twitter's cost-per-follower model makes it an affordable advertising option for small businesses that are looking to grow their social media presence. Twitter ads are typically text-based, so they can be effective for promoting products and services. Similar to Reddit, Twitter is conversational. Brand's thrive on Twitter when they provide their following with educational and entertaining content in an easy-to-read format. While utilizing Twitter’s paid advertising platform to promote Tweets can be effective, our team recommends pairing it with an integrated media buying strategy.
With over 250 million active users, Pinterest is a great platform for reaching women ages 18-65. As a woman-focused social media platform, many businesses have found success by using Pinterest to drive sales. What makes Pinterest unique is that users can organize and share inspiring ideas through a collection of "pins", which are mostly images and videos. Brands can use these pins to promote their products by creating collections of similar products and sharing them with their followers. Pinterest is an affordable platform with high click-through rates, so it’s a great option for small businesses.
“Whether your goal is to sell a physical product to a consumer, a software solution to a business, or to tell a story,
social media advertising is the best way to get your product or service in front of your target market.”
Advertising on social media is quickly becoming the most reliable solution for customer acquisition, for most businesses, across most industries.
Our team of ad experts helps brands, corporations and personalities commence or refine their social media advertising journey. While in-house social media ad management is the ideal solution for some businesses, it is too often we see startups and small to medium sized businesses migrate their business model, or even close their doors because their digital ad campaigns failed them. In many cases, the harsh reality was that they were simply unable to connect with their target audience. Whether it be poor translation of strategic messaging in ad copy, or a lack of understanding on how to properly launch campaigns, businesses typically shut the door too fast on social media advertising.
