Marketing Strategy

Enhanced Sales Tracking

Sales Tracking Overview

While paid digital marketing channels like Facebook and Google offer free sales tracking metrics to better understand customer behavior through your digital marketing campaigns, much of the objective customer data collected is withheld from advertisers. In order to capitalize on the customer data collected by digital marketing platforms (lower acquisition costs, clicks, etc), brands are oftentimes forced to create lookalike audience campaigns on the digital marketing platforms managing their sales tracking.

While creating targeted lookalike audience campaigns through Facebook, Google and other social media platforms certainly benefits brands, these strategies are no longer as effective due to recent data privacy regulations. We take sales tracking a step further through creating vivid, well-defined audience profiles that can be used to improve acquisition costs and increase your revenue across all sales channels.

Here’s how it works:

When a customer visits your website and fills out a form or conducts an online purchase, the platform typically sends data back to platform's of the brand’s choosing. This data is often used for re-marketing purposes. However, the way at which the data is interpreted is usually too vague, and does not allow the business to objectively reflect on who the buyers actually are.

Using this data with our proprietary algorithms, we create consumer groups made up of customers that match the same demographic variables as the campaign’s original target audience. Next, we take it a step further with a process called psychographic mapping. Psychographic mapping is a discipline focused on human behavior patterns based on lifestyle and personality factors.

By compiling and analyzing these maps, we are able to build comprehensive customer profiles in order to achieve superior targeting abilities for targeted audiences. Lastly, we use this information to build an automated direct response marketing program that extends into the omnichannel environment with email and social media advertising programs and data-driven landing pages. In today’s competitive retail market, using ad tech firms that offer just a couple of key features is simply not enough to help brands target their customers across multiple touch points to generate deeper insights on buyer behavior and improve their ROI.

These insights allow us the opportunity to create a complete cross-channel marketing campaign that recognizes an individual's preferences with each individual channel while cross-pollinating results of each campaign and tailoring the ad creative accordingly.

For example, if an individual is browsing online through a mobile phone and then later transitions to a desktop, odds are that they will have an entirely different preference in content and ads displayed across both channels. Our automated segmentation capabilities allow us to dynamically adapt and customize our marketing approaches according to specific groups of potential customers for branding or remarketing purposes while optimizing the campaign cost and ROI.

Businesses can spend more money on their customer acquisition efforts without jeopardizing quality leads by understanding the decision making process of a buyer’s decision process with more specificity and relevance than ever possible in the past.

In addition, understanding where your campaigns are performing at the strongest levels allows us to more effectively reallocate budget to the appropriate channels based on additional analytics and data that we collect. When we combine these data points with our proprietary conversion reporting platform, we are able to offer our clients dynamic analysis of their data and metrics from multiple sources in order to paint a more complete picture of their business performance, what is working and what is not – all in real time!

Facebook and Google ad campaign tracking is no longer accurate. We’ll ensure you know the exact customer journey of each sale, at all times.

We look forward to speaking with you soon

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