Target Audience Analysis

Google Analytics is an expansive tool to obtain information about a brand's audience, including demographic information, audience interests, and location. Data can be broken down and interpreted through several mediums. In order for Google to begin tracking a brand's audience credentials, a tracking code must be installed into the backend of a brand's websites and landing pages.

Facebook Audience Insights provides similar data to Google Analytics in describing a brand’s audience, including demographic information, audience interests, and location. Furthermore, Facebook Audience Insights includes a ‘people’ tab on the demographics dashboard that provides specific information on how many followers you have from different countries and cities around the world. Furthermore, brand’s can connect their social media pages (Facebook and Instagram) to Facebook’s Business Manager platform for more enhanced audience tracking. Using data from audience insights, advertisers can pull its data and create custom audiences to target through Facebook’s advertising platform based on a brand’s social media followers and those who engage with the brand’s content. In order to begin tracking a brand’s audience credentials with Facebook Audience Insights, brand’s must add a Facebook pixel onto their website and link their social media pages to Facebook Business Manager.