B2B Email
Marketing
These are some of the many strategies our team can customize for your business to begin increasing your revenue with email marketing
The “Broadcast” Strategy
Broadcast emails can be mass emails sent to the entire database or segmented based on customer profiles. They're a great way to update customers on the latest happenings or highlight new products or services. Some important metrics to measure the success of broadcast emails include open rate, click-through rate, and the number of unsubscribes.
The “Personalized” Strategy
Personalized emails are ones that feature content specifically tailored to the interests and needs of individual customers. They incorporate customer data from first-party platforms to create personalized messaging at scale. One tactic businesses employ to personalize their email messages is through dynamic content. Dynamic content is data that automatically changes based on the characteristics of a user. For example, a clothing store could send its male subscribers a deal on men's shoes instead of women's because they've identified the recipient as male in their database.
The “Promotional” Strategy
Promotional emails are designed to drive traffic to a website or product. They can be either generic or highly customized to the interests of a target audience. They commonly use offers, free shipping, or discounts to draw in customers. These campaigns typically have a call to action prompting customers to make a purchase or visit a store location within a specific time frame such as two days or one week. Promotional email campaigns are most commonly associated with eCommerce businesses but can also work well for b2b organizations looking to promote an event or a product launch.
The “Integrated” Strategy
Integrated emails are those that combine multiple channels into one communication. This could include email, social media, and text messaging. This type of email engages customers on multiple levels and can be a great way to stay top-of-mind. Businesses can integrate different content forms from different platforms to create a cohesive experience for their customers. Examples of integrated email formats include a landing page with a video promoting a new product or a promotional email that links to a blog post that includes a survey for customers to complete.
The “Social” Strategy
Social email marketing takes advantage of social media platforms like Facebook, Twitter, and Instagram to engage customers and build relationships. Social networks like Facebook and Twitter make it really easy for businesses to interact with their customers in a more casual way than traditional email marketing. For example, a business could post a picture of their product and ask customers to share it on Facebook or follow them on Twitter to get updates on new products.
The potential is endless when it comes to B2B email marketing. There are dozens of strategies brands can use to their benefit.
B2B Email marketing is a direct marketing strategy that exposes both current and prospective customers to a business's product and service offerings. Email marketing is also an effective tool to spread brand awareness and express your brand identity in order to keep your business top-of-mind amongst your customers.
