Brand Kit Creation

What is a brand kit, and why should brands have one?

Content calendars are documents that help brands organize their content through detailing what it is and when it should be posted. Content should not be planned, created and posted on a whim. Because a large portion of a brands strategic messaging strategy is deployed through social media posts, brands should have content aligned with their campaigns and prepared at least one month prior from it being posted. Creating a content calendar helps brands ensure their content for the month is lined up in a relevant order so each post builds on the next.

Brand kits are a perfect tool to use as a brand grows to ensure it does not become diluted or misrepresented. Brand kits can be easily distributed to team members in order for them to create customized brand content for their own working benefit (unique email footers, social media headers and posts, etc).

Members of a brand's marketing and sales team can distribute a brand kit to independent contractors working on smaller projects on behalf of the brand to ensure the content created remains ‘on brand’.  Brand kit elements should be accessible to a brand’s affiliates to utilize if they would like to represent their involvement with the brand or boost affiliate sales.