Best SMS Marketing
Service
What is Short Message Services Marketing?
Short Message Service (SMS) marketing is a form of direct marketing businesses use to send promotional offers to their customers via text message. SMS marketing has a laundry list of benefits, including their speed of creation (low word limits), high open rates (Over 90% as compared to email marketing open rates of roughly 20%), and high response rates from consumers.
Here are some common SMS Marketing strategies our team assembles for our clients
Brand’s can send their customs welcome messages after they subscribe to a newsletter, join a loyalty program, order confirmations after an order has been placed, and track numbers when a shipment is in transit.
When a brand releases a new product or collection of products, they can notify their customers with the product offerings. They can briefly describe the new product, include photos, or even discount codes to entice them to order.
Brands can notify customers about flash sales exclusively through SMS messages. Because text messages are a ‘quick’ way of communicating, customers tend to react faster to special offers when they are delivered via text message. The same goes for seasonal sales. When a business is running a seasonal sale, they can provide superior offers to customers via text message. Overtime, this will make customers more receptive to the offers a business is providing them via text message, causing them to be more action oriented. Similar to email marketing, businesses can create SMS marketing campaigns and segment their customers to create more targeted messaging.
Beyond higher open rates and click-through rates, customers are much more likely to fill out surveys they receive from businesses via text message. Businesses can collect a plethora of customer feedback regarding their experience with a businesses product or service, all through SMS marketing!
Businesses can share social media content with their customers via SMS marketing campaigns. SMS campaigns serve as an additional channel to motivate customers to follow a businesses social media profiles, which, in turn, leads to more brand awareness. Businesses can create incentives for customers to follow them on social media (i.e: “follow us on Instagram and Twitter to receive a special gift”)
