Organic Search Engine Optimization Services

Google ranks the content being shown on its search engine through crawling and indexation. Crawling is a process where ‘crawlers’ will begin from a list of renowned web page URLs (known as seeds) and follow hyperlinks from the seeds to newly discovered web pages. This is an on-going process that allows Google to collect an exponential amount of information. The data collected through crawling is taken back to Google servers and added to the Google search index. From here, the data is then organized and ranked in Google’s ranking algorithm. Google reportedly has hundreds of different ranking signals and makes changes to its ranking algorithm 500-600 times per year. Given rapidly frequent algorithm changes, maintaining a strong rank amongst competitors requires on-going SEO efforts.