PPC Advertising
Services
Our team’s elaborate strategy to lower Google PPC costs without lowering the quality of website traffic
Use the correct long-tail keywords
When creating your PPC campaign, it is important to use keywords that are relevant and specific to your business. Targeting a high-volume keyword will increase the amount of competition and drive up the cost of your campaign. However, targeting a narrower niche keyword will allow you to set a lower bid price and still generate quality traffic.
Use new match types
Broad Match Type – This option targets users that search for similar variations of your selected keyword or related searches within your industry. Using broad match types helps you reach a larger volume of searchers and increase overall campaign performance, typically at a much lower cost.
Try new keyword variations
Conducting keyword research will uncover a number of less saturated keywords that you can use in your campaigns. Utilizing these new keywords will help you reach a wider audience at a lower cost.
Use negative keywords
Negative keywords, in your case, are keywords users search that do not pertain to the product or service you are selling. For example, if you are an exotic car dealership selling Lamborghinis, you would add the keyword “Hyundai” to your negative keywords list. This will help you remove any potential competition from other car dealerships that sell Hyundai vehicles.
Split-test different bidding strategies
Oftentimes, businesses only utilize a single bidding strategy because they believe that it best suits. Google ads offer several different bidding strategies, including Enhanced CPC, Click Maximization, Conversion maximization, Target CPA. Once your business has a sufficient amount of conversion data compiled on Google Analytics, it may be worth creating several different campaigns using different bidding strategies to see which maximizes your PPC conversions.
Improve your quality score
Quality score is a rank 1-10 Google uses to evaluate the overall relevance of a businesses click-through-rate given the keywords being used, the landing page experience, and the relevance of the businesses ad copy. The quality of your click-through-rate is measured against other businesses using the same keywords for their Google Ads. The landing page experience is evaluated based on how useful the information on the page is relative to the keywords being targeted. Site speed and bounce rates are also considered. Similarly, ad relevance is evaluated based on the level of connectivity between the strategic messaging of your ad copy and keyword usage.
Increase Ad Relevance
As discussed, ad relevance plays a role in a businesses quality score. When a search is made for your product or service offering, it is important to ensure that your ad appears more relevant relative to your competitors
Google Search Ads: Create a header that gives customers confidence that your landing page will help solve their problem. Additionally, create a meta description that briefly describes what customers will find when they visit your landing page.
Google Shopping Ads: Display product photos that are simple and easy to interpret. It is best to use a white background so customers can clearly define what they are looking at. Ensure your product title is concise, yet informative. Ensure that your product title fits within the Google Ad template and does not expand beyond it with an ellipsis.
Dynamic Search Ads: Ensure that your dynamic search ads make the customer recollect where they first saw your product, and why they engaged with it in the first place. Utilize strategic messaging to provide the customer with a unique offering or a significant product benefit that will drive them to your landing page.
Stop over-spending on clicks. We’ll help your business lower PPC costs and obtain higher-quality ‘clicker’ traffic - all in one go.
What is PPC Advertising?
Pay-Per-Click (PPC) advertising is an internet marketing structure where advertisers pay a specific amount of money each time their link is clicked on, rather than trying to earn website visits organically.
Our team of ad experts helps brands, corporations and personalities commence or refine their social media advertising journey. While in-house social media ad management is the ideal solution for some businesses, it is too often we see startups and small to medium sized businesses migrate their business model, or even close their doors because their digital ad campaigns failed them. In many cases, the harsh reality was that they were simply unable to connect with their target audience. Whether it be poor translation of strategic messaging in ad copy, or a lack of understanding on how to properly launch campaigns, businesses typically shut the door too fast on social media advertising.
On many advertising platforms that offer PPC advertising,
brands have the option to set a PPC bid price. While this,
to a degree, will control your advertising budget, you run
the risk of setting a bid price too low for your target
market, which can lead to low quality traffic and minimal
conversions.
On many advertising platforms that offer PPC advertising, brands have the option to set a PPC bid price. While this, to a degree, will control your advertising budget, you run the risk of setting a bid price too low for your target market, which can lead to low quality traffic and minimal conversions.
