What is Negative Content Suppression?

Negative content suppression is the process of getting positive web content to outrank negative web content.

The goal of this is to get the negative content to rank many pages back (5+ pages) in a search engine's search results where users are much less likely to find it.

Negative Content Suppression Process

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Step 1

Our team will start with a free discovery call to learn about the problems the client is facing as a result of negative online content.

Step 2

Clients will send us a list of links to online articles and negative social media posts they would like suppressed.

Step 3

Our team will review each link and investigate what key word and long-tail keywords are causing the articles to appear on the first page of Google Searches. This process is also done on a regional basis to explore if search results appear in varying orders across different regions your business serves.

Step 4

After investigating, our team will revert with a proposal detailing our suggested recourse through the most effective actions we can take to suppress negative content regarding your business and the lead time to do so.

What is Negative Suppression?

While competitors address this issue by exclusively publishing positive web content with their PR network to manufacture a positive narrative for businesses in an attempt to bury the negative web content, we address the issue at its root cause.

Our goal is to suppress our clients' negative online content to a point it is nearly impossible to find in any sort of google search. This is done through a proprietary in-house process. We never advocate suppressing negative web content without supplementing our strategy with 2-5 pieces of positive press.

When suppressing negative web content, what we are doing is changing the order at which content appears on search pages. In order to ensure suppressed negative web content is not replaced in the search algorithm with additional existing negative web content, our team will create 2-5 positive reinforcement articles, using carefully selected diction to ensure the negative content is replaced with positive content on the search page.

By using carefully selected keywords and phrases in positive web content, our team phases out the negative headlines and articles regarding your business and turns a negative situation into a positive situation, as interpreted by readers.

Negative Content Suppression Pricing

Pricing varies based on the scope of work, number of pieces of negative web content to be suppressed, and number of positive reinforced articles our team will recommend publishing. For a formal proposal and more details about our Negative Content Suppression, you can set up a call with us.

Negative Content Suppression Lead Time

Utilizing our proprietary in-house process to attack the root cause, or suppressing the negative web content published about your business will be completed in up to two weeks. 2-5 pieces of positively reinforcing web content will be published over the course of one week.

Contact us to begin suppressing the negative. We’re here to safeguard your businesses image online. Plain & Simple.
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